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Today’s competitive business landscape makes it hard to find ways to make your brand stand out. Luckily, you can rely on custom signs to get your business in front of your target customers. Signs help you get noticed, increase your brand identity, and leave a lasting impression.

Investing in uniquely tailored signs can make a huge difference in setting your brand apart from others. Today, we’ll see how we can create custom indoor and outdoor signs that are unique to your business. We want to make sure you get the signs that work best for you!

Custom Graphics That Define Your Brand Identity

When going through a design process, it’s crucial to have a clear understanding of your brand. This determines the look and feel of the entire design.

Brand identity is an overall description of various elements, like your:

  • Core values
  • Vision and mission
  • Target audience
  • Unique selling points

This understanding of your brand will serve as a foundation for creating signs that truly reflect your brand. It’ll give you a better idea of what design elements (like colors, materials, and aesthetics) will work best.

Emphasize Visual Appeal

Research shows that about 90% of information sent to our brain is visual. This is why creating visual displays is crucial for engaging your audience.

For this reason, it’s important to focus on creating striking visuals that make your signs stand out. Play around with different colors, imagery, and even typography. These elements can make any outdoor and indoor sign visually compelling.

Use Creative Materials and Techniques

Exploring different materials and techniques is an effective way to make standout custom graphics. Consider using alternative material options that align more with your brand identity. For instance, using reclaimed wood or metal can help you create a distinctive look and feel.

You can also add more depth and texture to your signs by using techniques like etching, embossing, and the like. These additional elements can help create a more visually captivating sign.

Tailor Custom Signs to Different Environments

One of the things to consider when creating custom designs is to make them suit where they’ll be displayed. Consider the unique characteristics and challenges of each environment.

For instance, outdoor signs need to be durable and resistant to various weather conditions. This means using materials that can withstand these elements. Signs used indoors, however, should align more with your interior design.

Well-Designed Custom Signs & Graphics That Make a Difference

Custom-made signs are one of the best ways for your business to stand out. Attract your target audience and drive more business to your space! Achieve this with well-designed signs that reflect your brand and your business.

At Saltwater Signworks, we work closely with our clients to deliver high-quality signs that make them stand out. We use the best materials and techniques to ensure vibrant, long-lasting results. Whether you need indoor signs, outdoor signage, or even vehicle wraps, we can help!

Give us a call today to get started and look forward to a free consultation with our custom signs & graphics experts.


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