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Signage Guidelines

Signage Guidelines

When it comes to brand signage compliance, there’s a lot to keep in mind. That’s why it’s best to leave it to the professionals at Saltwater Signworks.


Storefront window graphics and lettering in Wilmington
Designing custom 3d letters for Wilmington business

Signage Placement Guidelines and Best Practices

There are plenty of guidelines that business owners and signage companies must follow, along with some handy practices to keep in mind. Read on to learn more:

  • Location: When it comes to signage, this is crucial. Placing your sign in a highly visible location is the best way to reach your target audience and turn impressions into higher revenue.
  • Height and size: Bigger isn’t always better, but that’s where we help you figure out the right height for the location you’re putting your sign. Plus, certain codes don’t allow for signs to go higher than a certain size.
  • Contrast: The sign should go hand in hand with your background. If you have a black sign, placing it against a black background wouldn’t be a good idea. But, if you have a white sign, placing it against a black background would be great!
  • Lighting: Like contrast, make sure your sign is well-lit, especially if you own a 24-hour business or any company that works at night.
  • Regulations: Comply with all regional specifications when it comes to signage to avoid any future issues.
  • Maintenance: Keeping up with your signage is the best way to ensure it lasts for years.
  • Consistency: Make sure that all your signage across your business is consistent. Environmental branding is much more important than people think, allowing customers or visitors to remember your business.

Design and Placement of Signs

Here are some easy tips to keep in mind:

  • Keep it simple
  • Use legible fonts
  • Choose vibrant colors
  • Use high-quality materials
  • Consider the placement and size beforehand
  • Be consistent

We walk through all of these points and more during our consultation, to make sure that you understand what works best according to your business needs.

Lighted lobby sign of Fire & Security office

Appearance and Durability

Believe it or not, there are rules in appearance and durability to adhere to when it comes to signage guidelines.

Guidelines for appearance can include:

  • Size of letters or font
  • The contrast between letters and background
  • Graphic and image use

Guidelines for durability can include:

  • How well the sign holds up over time
  • Resistance to weather conditions
  • Material specifications
  • Type of printing used

By considering all these factors, we can ensure that your signs are effective and long-lasting.

Common Signage Materials and Their Uses

There are plenty of different signage materials and their uses, but here are some of the most popular forms:

  • Vinyl: Used for banners, vehicle wraps, and window graphics.
  • Corrugated plastic: Used for yard signs, directional signs, and event signage.
  • Aluminum: Used for traffic signs, parking lot signs, and building signs.
  • Acrylic: Used for wall signs, wayfinding signs, and office signs.
  • Wood: Used for building signs, directional signs, and custom signs.
  • Glass: Used for indoor signage and can be transformed into etched, sandblasted, or backlit signs.
  • Fabric: Used for banners, flags, and trade show displays.
Vinyl signs and lettering for doors
Indoor wall murals for office
Wall murals and wallpaper for business printed in Wilmington

Process of Designing Your Sign

The process of designing a sign can vary depending on the specific needs but we’ve compiled a general overview for you:

  • Consultation: We will meet with you to discuss your needs, objectives, and design preferences. We gather all the information we need, such as the size of the sign, its intended location, the type of business, the target audience, and the budget.
  • Estimate: We create an estimate of the cost of your project.  Once you decide you would like to move forward, we collect a 50% deposit and then move into the design phase.
  • Conceptualization: Then, we create a design concept. This includes mock-ups through sketches or computer-generated tools.
  • Design: Once you approve the concept, we work on developing the design in more detail. This is where we start to incorporate materials.
  • Revisions: We present the final design to you for approval. You can request revisions that we can then incorporate into the design.
  • Fabrication: Once the final design is approved, we’ll print, cut, paint, or assemble the various components of the sign.
  • Installation: Once the sign is fabricated, we will install it at your workplace!

By working with Saltwater Signworks, you’re guaranteed a seamless process and high-quality signs that will elevate your brand and increase your sales.

Contact us today to get started on your signage.