According to branding statistics, over 60% of marketers believe that visuals are essential to marketing and branding. However, take one look around a busy street and you’ll find a whole lot of visual displays surrounding you. With so many businesses vying for people’s attention, it can be challenging to stand out.
This current reality urges businesses to exercise their creativity when it comes to sign design. It’s no longer about displaying a sale sign on your door. It’s about creating eye-catching designs that engage your customers.
Before looking for experienced Wilmington graphic designers, here are some design trends that you can explore.
Minimalist Signage Design
While it’s likely that minimalism isn’t the first design concept that comes to mind when you’re thinking about how to stand out. You may be wondering, “How can a minimalist design stand out from the vibrant, colourful designs out there?”
A minimalist design holds so much power against visual clutter. While it feels counter-intuitive, the simplicity of your design is sure to make your signage pop. Not only does it offer consumers a moment of clarity and peace from the visual noise, but it also allows you to be straightforward with your message, which results in impactful marketing.
For instance, displaying your logo or your business name on a bold-coloured background can be more memorable than bright, flashing lights. Putting your brand front and centre is a great way to create brand recognition and recall.
Interactive Designs from Sign Fabricators
With a lot of visual distractions, it’s important to have elements that engage your customers. Interactive designs are a great way to turn heads and hold focus. This can include digital displays, QR codes, or even messaging that evokes specific actions.
Unlike other sign designs, this adds a layer of excitement and interest to your signage display. It’s a great way to bring customers in and experience what your business has to offer.
Typography and The Simplicity of Sign Installation
Another impactful design idea is that of typography. This is a collection of letters and text transformed into an eye-catching visual statement. Often, the design goes beyond the message you’re trying to convey. This is because they are designed to aesthetically enhance your space.
An impactful idea is creating an outdoor installation of words that describe your brand or enumerate your product or service offerings. You can play around with various font styles and sizes to create an eye-catching sign. This signage design builds interest each time people pass by your store or building and offers more information about your business.
Wilmington Graphic Designers You Can Trust
The right signage design can be the difference between a customer passing by or walking into your store. Get their buy-in at the first point of contact with eye-catching, engaging signs today.
At Saltwater Signworks, we love taking your signage goals to the next level. As a full-service sign company, we offer expert design, production, and sign installation in Wilmington, NC. We work closely with our clients to ensure we produce signs that are tailored to your brand and business.
Get in touch with our designers and sign fabricators today to get a free consultation.
