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The Ultimate Guide to Choosing Custom Signs for Your Business: Expert Tips and Advice

Illuminated acrylic sign of Carolina Storage made by Saltwater Signworks
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Did you know that people tend to view a brand more positively after reading customized content? Generic signage and messages easily blend into the countless visual displays people interact with on a daily basis. They also fail to make your target audience feel that they are seen and heard. For this reason, it’s crucial to work with custom sign manufacturers for custom-branded sign solutions.

Before starting your journey for custom signs for your business, here are some tips and expert advice to consider.

Choose Custom Store Signs that Reflect Your Brand Identity

We can’t escape the fact that there will always be businesses that are similar to yours, whether through the products or services that you offer or your business model. However, one of the things that is sure to set you apart is your unique brand. Showcasing your brand through custom outdoor and indoor signage design is your way of showing potential customers who and what your business is. Displaying what makes you different and why you should be their top choice makes a significant difference, and what better way to do so than through your marketing.

Let Your Signs Reflect Your Location

Your location can affect how your audience connects with your signs. For instance, a design may work successfully in an urban environment but perform poorly in rural spaces. Working with a local sign company is a great way to ensure you choose signs that will experience a positive response where you are.

Readability of Signs for Your Business

According to a study, readability was chosen as the most important characteristic of signs. This makes perfect sense as signs are supposed to be communication tools. The success of your custom store signs is reliant on whether the audience can read your message.

As such, it’s important to avoid fancy font styles, like cursive, and choose standard fonts instead. Also, choose a font size that is readable from a distance. These two elements are key for ensuring that your message is quickly and easily read, consumed, and understood, as you only have the attention of onlookers for a couple of seconds.

The Power of Simplicity

Simple, minimalist designs have a powerful effect on your brand. As they are so clear, simple, and stark, they stand out from all the visual noise that surrounds them. This makes them perfect for both outdoor and indoor signage design.

Keep your designs simple and your message brief. Overly designed and complicated signs may just overwhelm your reader. Minimalism often helps your advertisements better connect with your customers at the first point of contact.

Finding Quality: From Design to Sign Installation

Did you know that customers believe that the quality of your signs reflects the quality of your products and services? Choosing the right design and materials, as well as investing in professional sign installation, is essential for your brand’s reputation. Show your customers that you value attention to detail and take pride in offering them the best by proving that even the smallest details, like signage, matter.

Choose Experienced Sign Manufacturers, Designers, and Installers

One of the best decisions you can make for your business is to partner with an experienced sign maker. This ensures you receive custom designs that not only reflect your brand but also target your local community.

Saltwater Signworks is a full-service sign company serving local Wilmington businesses. We offer professional design, production, and sign installation. Our commitment to creating high-quality signs that reflect your brand and business is what sets us apart.

Contact us today for your custom sign needs and we’ll give you a free quote!


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